When you open your Dropr dashboard and see "Attributed Revenue: $847," you might wonder what that number actually represents. Is it all revenue from the products you recommended? Only revenue from shoppers who clicked? Revenue from the clicked product only, or the whole order? Here's the step-by-step explanation.
The attribution sequence
Every attributed sale in Dropr follows this exact sequence:
- Impression: A shopper loads a product page or cart drawer where a Dropr recommendation is shown. One impression is logged.
- Click: The shopper clicks the recommended product. Dropr logs a click event and stores a session token in the shopper's browser. The click-through rate (CTR) = clicks ÷ impressions.
- Add to cart: The shopper adds the recommended product to their cart. This may happen immediately after the click, or on a subsequent page visit within 7 days.
- Checkout completion: The shopper completes their order. Dropr's system checks whether this order was associated with a recommendation click token within the 7-day window.
- Attribution: If the order matches a click within the 7-day window, the order value is attributed to that recommendation. The full order value (not just the recommended product) is recorded as attributed revenue.
The 7-day attribution window
After a shopper clicks a recommendation, Dropr records a session token. Any purchase by that shopper within 7 days is attributed to the recommendation click — even if:
- They left the site and came back
- They browsed other products before checking out
- They added additional items beyond the recommended product
The 7-day window matches industry standard (the same window Meta and Google use for ecommerce conversion attribution). It's long enough to capture shoppers who need a day to think, without over-attributing sales from people who clicked weeks ago.
What "attributed revenue" includes
Dropr attributes the full order value (minus shipping) to the recommendation click that influenced it. This means if a shopper clicks a $25 recommendation but their total order is $110 (they also added other items), Dropr reports $110 in attributed revenue.
Why full order value, not just the recommended product?
- The recommendation was the trigger that brought the shopper into the buying session
- Attributing only the recommended product's value would understate the recommendation's influence
- Industry convention is to attribute the full order to the last touchpoint
This is the same logic Facebook Ads uses when attributing a full order to an ad click that initiated the session.
What the dashboard numbers mean
| Metric | What it measures |
|---|---|
| Impressions | Times a recommendation was shown to a shopper |
| Clicks | Times a shopper clicked a recommendation |
| CTR | Clicks ÷ Impressions (quality of recommendation relevance) |
| Attributed orders | Completed orders that followed a click within 7 days |
| Attributed revenue | Full order value of attributed orders (excl. shipping) |
How to use attribution data to improve recommendations
The most useful analysis is at the individual recommendation level:
- Which recommendation has the highest attributed revenue per impression?
- Which has high CTR but low attributed orders? (People click but don't buy — wrong product or price point)
- Which has near-zero CTR? (Wrong pairing — change it)
Review this data monthly. A single pairing change from a low performer to a high performer can double your monthly attributed revenue from that product.
Related reading
- Shopify Revenue Attribution Explained: What It Means for Cross-Sell Apps
- How to Cancel Dropr — What Happens to Your Widgets After
- Does Dropr Slow Down Your Shopify Store? (Direct Answer With DevTools Proof)
- How to Install Dropr on Shopify (Step-by-Step Guide)
- Does Dropr Work With My Shopify Theme?
FAQ
What if the same shopper clicks multiple recommendations in one session?
Dropr attributes the order to the most recent recommendation click before checkout. If a shopper clicks a recommendation on the product page and then another one in the cart drawer, the cart drawer click gets credit (it's the last touchpoint).
Can Dropr track revenue from mobile shoppers?
Yes. The session token is stored in the browser's localStorage, which persists across the session on mobile browsers. Cross-device attribution (someone clicks on mobile, purchases on desktop) is not tracked, as this would require account-level matching.
Is the attributed revenue number an overcount or an undercount?
It's a slight overcount — some orders would have happened anyway without the recommendation click. Last-click attribution always over-attributes to some degree. But it's consistent and comparable month over month, which makes it useful for tracking trends and comparing recommendation performance.