A customer just checked out. They're on your thank-you page, order confirmed. ReConvert pops up a targeted offer — "want to add this before we ship?" The customer is still in buying mode and it converts surprisingly well. But what if you wanted to catch that same customer earlier, while they were still building their cart?
Dropr and ReConvert solve different problems. Dropr works before checkout — on your product pages and in your cart drawer, when customers are still deciding what to buy. ReConvert works after checkout on the thank-you page. They're not really competitors. But if you can only pick one, the pre-checkout moment typically wins.
The Two Moments of Cross-Selling
Every cross-sell happens at one of two moments: before the customer checks out, or after. Each has different conversion mechanics and different cost structures worth understanding.
Before checkout, you're influencing a transaction still in progress. The customer has already shown purchase intent. A recommendation in the cart drawer — "customers who bought this also added X" — can add items before they reach the checkout page. One transaction, one shipping fee, natural buying behavior.
After checkout, the transaction is already closed. A post-purchase upsell is technically a separate order — and sometimes a separate shipping charge. Conversion rates are real but you're working against "I already bought something today" friction.
ReConvert's Approach: Own the Thank-You Page
ReConvert is excellent at what it does. It turns your Shopify thank-you page into a conversion tool: product offers, discount timers, surveys, birthday collectors, cross-sell flows. Merchants using it seriously see meaningful revenue from customers who just finished checking out.
The pricing model is where it gets complicated. ReConvert charges a subscription fee plus a percentage of the upsell revenue it generates — typically around 0.75% on base plans. That sounds small, but if you're doing strong volume, it compounds fast. A store with $50K/month in ReConvert-attributed revenue is paying roughly $375/month in commission alone, on top of the subscription.
Dropr's Approach: Own the Cart
Dropr works at a higher-intent moment. When a customer opens the cart drawer, they're showing clear buying intent — they've added something and are considering checkout. A recommendation at that moment, at that level of readiness, converts at a higher rate than a post-purchase offer fighting against buyer's-done-for-the-day friction.
Dropr also shows cross-sells on product pages, earlier in the discovery phase. A customer looking at a camera might not have considered a memory card yet — until Dropr surfaces it. They add both. Average order value increases before the customer ever reaches checkout.
Dropr's cost is $19/month flat. No percentage. No commission. Whether cross-sells generate $1,000 this month or $100,000, your bill is $19.
Dropr vs ReConvert: Comparison Table
| Feature | Dropr | ReConvert |
|---|---|---|
| When it works | Before checkout | After checkout |
| Placement | Product page + cart drawer | Thank-you page |
| Pricing model | $19/month flat | Subscription + % of revenue |
| Commission on upsell revenue | None | ~0.75% (plan-dependent) |
| Cart drawer cross-sells | Yes | No |
| Post-purchase upsells | No | Yes (core feature) |
| Thank-you page builder | No | Yes |
| Automatic theme matching | Yes | Manual customization |
| Revenue attribution | Built-in dashboard | Yes |
| Free trial | 14 days, no CC | 30 days |
The Revenue Percentage Question
ReConvert's commission model means your costs scale with how well it works. If it generates $20K in post-purchase upsell revenue in a month, you're paying $150 in commission plus the subscription fee. That might still be strong ROI, but it's a variable cost that grows alongside success.
Dropr's $19/month makes the math simple. If cross-sells generate $5K in attributed revenue, you keep all of it minus $19. If they generate $50K, you're still paying $19. That predictability makes it easy to calculate ROI and easy to commit to long-term.
Should You Use Both?
Some stores do. Dropr handles pre-checkout on product pages and cart drawer. ReConvert handles post-checkout on the thank-you page. There's no overlap — they're at genuinely different stages of the customer journey.
The math works if ReConvert's attributed revenue exceeds its commission plus subscription cost. That's worth calculating from your actual numbers, not a guess. But if you're just getting started with cross-selling and need to pick one, start before checkout. Most stores see higher attach rates on cart drawer cross-sells than on post-purchase offers — and one shipping fee makes the economics cleaner for your customers too.
Related reading
- Dropr vs Candy Rack: Which Shopify Upsell App Is Right for Your Store?
- Dropr vs Monster Upsells: Which Cart Drawer Upsell App Is Worth It?
- Dropr vs Rebuy: Which Shopify Upsell App Is Right for You in 2026?
- Dropr vs Selleasy: Flat Pricing vs Tiered Cross-Sell Apps
- Dropr vs Frequently Bought Together: Cart Drawer vs Amazon-Style Bundles
Frequently Asked Questions
Is ReConvert better than Dropr?
They do different things. ReConvert specializes in post-purchase upsells on the thank-you page after the order is confirmed. Dropr specializes in pre-checkout cross-sells on the product page and in the cart drawer. If you want to add revenue before customers check out, Dropr. If you want to capture revenue after checkout, ReConvert. They're complementary, not competing.
Does ReConvert charge a percentage of revenue?
Yes. ReConvert charges a subscription fee plus a commission on upsell revenue generated through the app — approximately 0.75% depending on plan. Dropr charges a flat $19/month with no revenue share and no commission on what it generates.
What converts better: cart drawer or thank-you page upsells?
Cart drawer cross-sells typically see higher attach rates because customers are still in active buying mode. Post-purchase offers face more friction — the customer has already closed a mental transaction and converting them again requires a separate decision. Both are worth testing; most stores benefit from prioritizing the cart drawer first.
Can Dropr and ReConvert work together?
Yes. Since Dropr works pre-checkout and ReConvert works post-checkout, they target different moments without conflict. Some stores run both to capture opportunities at every stage. Track attribution on both to confirm each is generating enough return to justify the combined cost.
How does Dropr's revenue attribution work?
Dropr's dashboard shows exactly which recommendations led to add-to-cart events and subsequent purchases. Attribution is per-recommendation and per-product, so you can see which cross-sell pairings perform and which don't. There's no estimation — it tracks actual click-through and purchase behavior on your store.